hi, i'm arielle patrice scott
i connect brands and young adults
Indinero.com
Came on as the VP of Marketing for this soon-to-be-the-best startup ever, I left setting up pre-launch, launch & post-launch marketing strategy. & of course, training my exceptional successor. (http://indinero.com)
Women 2.0
Joined the Women 2.0 team as a budding entrepreneur and met some the best people in my life. I’ve organized a sold out campus event for the group and continue to volunteer
BMIC
After winning the CET Mobile App Challenge, I was invited to become join the Student Advisory Board for BMIC – a group working to bring mobile innovation to colleges globally. (http://bmic.org)
Brightsource Energy
Think developing social strategies for energy companies is difficult? Well you’re right, but me and my team of Haas students managed to do just that & they loved it!
Timbuk2
Worked with another Haas Business Student to create a social media strategy for the sportsgear brand. To view final deck: http://www.slideshare.net/ariellepscott/twitter-strategy-for-funky-brand
Craneway Pavillion
Arielle led three Haas business students in putting together a social media strategy for Craneway Pavillion. (http://cranewaypavillion.com/)
OgilvyOne
Not client strategy, but spent Summer 2009 learning the in’s-and-out’s of the advertising industry with one of the largest agencies in the world: Ogilvy. I worked out of SF, so I worked with OgilvyOne.
High Trek Adventure
HTA (now City Solve Urban Race) experienced an approx. 200% increase in Twitter followers from strategies taught by Arielle and significant increases in overall social media response from potential & current adventure seekers! (http://www.citysolveurbanrace.com)
EducateOne
When a friend told me about her non-profit to provide education to Tanzanian college students, I knew a few art parties to raise awareness + funds from fellow college students was the right way to go. (http://educateone.org)
Moo…Licious Cereal
I worked with the quirky new cereal store on Telegraph in Berkeley on getting their name out around the Berkeley campus. My focus for this store was guerilla marketing: graffitti in-store, other art shows, dodgeball sponsorships & more!
GenJuice
What started as just a casual coffee date became an ongoing “getworking” meetup for young people! (http://genjuice.com)
CET Mobile App Competition
Arielle won CET & Berkeley’s Mobile Application Business Plan Competition with fashion app Trendee! Details here: http://bmic.org/global-mobile-app-challenge/
Ignite Bay Area
Spoke at the very first Ignite Bay Area! Details here: http://bit.ly/coPSjE
internshipIN
Helped over 90 students finding career opportunities (internshipin.com)
LECCG
My first entrepreneurial endeavor was a consulting firm for upcoming designers. I hired 5 consultants and interns and successfully grabbed 2 clients at 18.
