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	<title>arielle patrice scott</title>
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	<link>http://thearielle.com/dev</link>
	<description>#astartupkid</description>
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		<title>uh oh&#8230; it&#8217;s happening again</title>
		<link>http://thearielle.com/dev/2012/02/04/uh-oh-its-happening-again/</link>
		<comments>http://thearielle.com/dev/2012/02/04/uh-oh-its-happening-again/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 23:28:37 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Life Lessons]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=876</guid>
		<description><![CDATA[it&#8217;s that feeling i get when i&#8217;m starting to really like something, i&#8217;m getting confirmation left and right that i should move forward with it and i spend hours in the dead of night thinking about it. that&#8217;s itchiness, that constant stickiness to my mind, always indicates i&#8217;m very excited about a new project and [...]]]></description>
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		<title>starting with WHY</title>
		<link>http://thearielle.com/dev/2012/02/04/starting-with-why/</link>
		<comments>http://thearielle.com/dev/2012/02/04/starting-with-why/#comments</comments>
		<pubDate>Sat, 04 Feb 2012 10:17:12 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Life Lessons]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=873</guid>
		<description><![CDATA[so, i&#8217;m reading Simon Sinek&#8217;s book right now, start with WHY. it&#8217;s a bit of fluff but it&#8217;s perfect for anyone looking to start a business and really wants to understand the power of &#8220;branding&#8221;. essentially, the best leaders/companies create &#8220;brands&#8221; by having a belief that they stand by. they have something that matters so [...]]]></description>
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		<title>TPS email pop-up design</title>
		<link>http://thearielle.com/dev/2012/02/03/tps-email-pop-up-design/</link>
		<comments>http://thearielle.com/dev/2012/02/03/tps-email-pop-up-design/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 20:25:42 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Side Projects]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=869</guid>
		<description><![CDATA[so, now that we&#8217;ve officially pimped out the perfect sidekick to the best of my/our ability, it&#8217;s time to go above and beyond and start collecting those sexy ass email addresses. i just redesigned a special popup for her using PopUp Domination to make that possible. If you need one, holla: arielle(at)thearielle.com. To check it [...]]]></description>
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		<title>why the hell wasn&#8217;t i invited?</title>
		<link>http://thearielle.com/dev/2012/02/03/wtf-wasnt-i-invited/</link>
		<comments>http://thearielle.com/dev/2012/02/03/wtf-wasnt-i-invited/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:41:51 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Bullshittery]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=863</guid>
		<description><![CDATA[]]></description>
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		<title>Cravekits Scrappiness Prt I. &#8211; WordPress Themes</title>
		<link>http://thearielle.com/dev/2012/02/03/cravekits-scrappiness-prt-i-wordpress-themes/</link>
		<comments>http://thearielle.com/dev/2012/02/03/cravekits-scrappiness-prt-i-wordpress-themes/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 17:17:39 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Side Projects]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=848</guid>
		<description><![CDATA[So, like I mentioned yesterday I started something fun and semi-hilarious with Cravekits. We create monthly kits for couples that include sex toys, games and puzzles. We&#8217;re playing in the &#8220;subcom&#8221; or subscription commerce space, and I want to write a post on that in a bit. But for now, I want to catalog how [...]]]></description>
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		<title>if i ran GrubWithUs for a day</title>
		<link>http://thearielle.com/dev/2012/02/03/if-i-ran-grubwithus-for-a-day/</link>
		<comments>http://thearielle.com/dev/2012/02/03/if-i-ran-grubwithus-for-a-day/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:43:25 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Startup Envy]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=847</guid>
		<description><![CDATA[What is Startup Envy? Startup envy is when you hear or learn about a new startup and you have this visceral reaction that starts deep in your gut that screams, &#8220;DUDE! I wish I thought of that! F*CK YES! GIVE ME MORE!&#8221;. The Introduction to GrubWithUs Recently had that with GrubWithUs. If you&#8217;re not familiar, [...]]]></description>
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		<title>if you don&#8217;t do it, it doesn&#8217;t get done</title>
		<link>http://thearielle.com/dev/2012/02/03/if-you-dont-do-it-it-doesnt-get-done/</link>
		<comments>http://thearielle.com/dev/2012/02/03/if-you-dont-do-it-it-doesnt-get-done/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 04:35:52 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Life Lessons]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=844</guid>
		<description><![CDATA[one of the hardest parts of being an entrepreneur, especially if you are the original founder of an organization is it all ends with you&#8230; you are the visionary. you are the marketer. you are the accountant. you are the janitor. it&#8217;s you. your job as the entrepreneur as you grow your business is to [...]]]></description>
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		<title>HEROES, 1st &amp; 3rd Sunday</title>
		<link>http://thearielle.com/dev/2012/02/03/heroes-1st-3rd-sunday/</link>
		<comments>http://thearielle.com/dev/2012/02/03/heroes-1st-3rd-sunday/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 01:19:43 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[People&Places]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=834</guid>
		<description><![CDATA[So, like I said before. I like getting together with super smart passionate people. In fact, every 1st &#038; 3rd Sunday from 12:00 &#8211; 3:00PM, I run a co-working group in the East Bay called HEROES. You gotta come through. The first hour is for pitching yourself/your ideas/your progress. The next two hours are just [...]]]></description>
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		<title>genjuice, after death</title>
		<link>http://thearielle.com/dev/2012/02/03/genjuice-after-death/</link>
		<comments>http://thearielle.com/dev/2012/02/03/genjuice-after-death/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 01:11:50 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[Life Lessons]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=828</guid>
		<description><![CDATA[December 2011, we moved from working on genjuice full-time. After pivot after pivot, test after test, article after article, we reached the all-too-true burn-out and decided it was time to move on. But inspired by the recent Mark Hendrickson&#8217;s post every great effort needs a proper eulogy, so here are my five biggest mistakes when [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>not your grandmother&#8217;s brunch</title>
		<link>http://thearielle.com/dev/2012/02/02/not-your-grandmothers-brunch/</link>
		<comments>http://thearielle.com/dev/2012/02/02/not-your-grandmothers-brunch/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:59:16 +0000</pubDate>
		<dc:creator>arielle</dc:creator>
				<category><![CDATA[People&Places]]></category>

		<guid isPermaLink="false">http://thearielle.com/dev/?p=814</guid>
		<description><![CDATA[so i&#8217;ve been obsessing over getting together with people over food lately. that&#8217;s why i think something like GrubwithUs is so fucking awesome. will go over them in another post, though. i held a kick ass brunch at KITCHN105 in the gritty streets of Downtown LA last weekend, and it was such a dope time. [...]]]></description>
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